Anything which encourages people to shop around for a better annuity deal is to be welcomed. The new price comparison service offered by the Lloyd’s Banking Group which is mentioned in the following article http://www.moneymarketing.co.uk/pensions/lloyds-launches-non-advised-annuity-comparison-service/1063293.article is merely a tool and should clearly state that Independent Financial Advisors can give proper advice and cross check if you are likely to qualify for an impaired life annuity. As most IFAs in London and across the UK will complete an annuity search free of charge. I am very surprised the FSA is not more proactive in promoting the use of Independent Financial Advisors and compel the Banks to inform their customers that they could be getting a bespoke service at no direct cost to them.rnrnThis information is intended to provide a general review of certain topics and its purpose is to inform but not to recommend or support any specific investment or course of action. The tips may not apply, or be suitable, to everyone and you should contact us for advice if you are unsure whether this is the case.rn