Google has shaken up many industries and the mortgage broking industry might be next. With their website purchase they might become a huge player in the market if it comes top of Google’s searches for a series of mortgage related terms. As an IFA and Mortgage Broker in London I welcome extra competition into our market, and I also welcome extra marketing to persuade people to spend a little bit of time researching and taking professional advice on their mortgage rather than just relying on their bank.rnrnThe article which inspired this blog post is http://www.moneymarketing.co.uk/mortgages/google-launches-uk-mortgage-comparison-service/1063127.article rnrnThis information is intended to provide a general review of certain topics and its purpose is to inform but not to recommend or support any specific investment or course of action. The tips may not apply, or be suitable, to everyone and you should contact us for advice if you are unsure whether this is the case.rn