I agree with Rory Percival of the FCA that the term ‘whole of market restricted’ is a misleading phrase and should not be used. In fact I would go much further. I would have Independent and those who are not independent be called salespersons only. You cannot, in my mind, give proper professional advice unless you can act solely and exclusively in the best interests of your client. There is nothing wrong with being in sales as long as it is clear that you are in sales.